- halo effect
- halo effect halo effect ➔ effect
* * *halo effect UK US noun [S]► the positive opinion that someone has of a person, product, company, etc. as a whole, which is based on an earlier opinion of one particular quality or feature: »
The aim is to capitalise on the halo effect of core products, by which consumers are willing to try something new if it is offered under a brand they already like.
Financial and business terms. 2012.
См. также в других словарях:
halo effect — n generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality … Medical dictionary
halo effect — n. the tendency for an estimate or judgment to be influenced by an irrelevant or only loosely associated factor, impression, etc … English World dictionary
Halo effect — For the books of the same name, see Halo Effect (disambiguation). When we judge the looks of John Ausonius, it could matter if we think he is a) a blossoming movie star, b) an award winning scientist, or c) a bankrobber and attempted serial… … Wikipedia
Halo Effect — The halo effect is a term used in marketing to explain the bias shown by customers towards certain products because of a favorable experience with other products made by the same manufacturer or maker. Basically, the halo effect is driven by… … Investment dictionary
halo effect — 1. a predisposition to admire all of a person s actions, work, etc., because of an estimable quality or action in the past. 2. Psychol. a potential inaccuracy in observation, as of a person, due to overgeneralization from a limited amount of… … Universalium
halo effect — See horns and halo effect … Big dictionary of business and management
halo effect — Situation where past positive perceptions influence current judgment. ► “The idea is that marketers will also benefit from a halo effect as consumers, seeing the HelpAd logo on a product, choose it over a competing brand in order to help a good … American business jargon
halo effect — ha′lo effect n. psl cog a potential inaccuracy in estimation or judgment, esp. of a person, due to a tendency to overgeneralize from a single salient feature or action, usu. in a favorable direction • Etymology: 1925–30 … From formal English to slang
halo effect — noun Date: circa 1928 generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality … New Collegiate Dictionary
Halo effect — Эффект ореола … Краткий толковый словарь по полиграфии